The 10th Philippine International Motor Show (PIMS), which was organized by the Chamber of Automotive Manufacturers of the Philippines, Inc., successfully concluded its four-day run. The event welcomed a total of 55,544 visitors from June 4-7 at the World Trade Center Metro Manila.

Compared to PIMS 2024, which saw approximately 42,000 attendees, this year's PIMS saw an increase of 13,544 additional visitors.

Held under the theme “Forward in Every Drive”, this year’s PIMS brought together 17 automotive brands, government partners, industry stakeholders, and automotive enthusiasts in a showcase of technologies, vehicles, and ideas shaping the future of mobility in the Philippines.

Participating exhibitors include BAIC, Chery, Foton, Geely, Honda, Isuzu, Jetour, Kia, MG, Mitsubishi, Nissan, Omoda & Jaecoo, Subaru, Suzuki, Tesla, Toyota, and VinFast.

“The positive response from those who participated in the 10th Philippine International Motor Show reflects the strength of the automotive industry and the importance of diverse, energy-efficient, and reliable mobility to Filipinos. As we conclude this milestone PIMS edition, CAMPI remains committed to collaborating with stakeholders to create platforms that inspire progress, showcase industry advancements, promote safety and sustainability, and strengthen the response of the automotive sector to the mobility needs of the public,” said Jing Atienza, CAMPI president.

The event highlighted the industry's continued evolution, featuring a wide range of internal combustion engine vehicles, electrified models, and innovations focused on safety, efficiency, connectivity, and sustainability. Through vehicle launches, technology showcases, and interactive displays, visitors gained firsthand insight into how automotive manufacturers are responding to the changing needs of Filipino consumers.

Beyond the vehicle exhibits, participating brands transformed their spaces into immersive destinations that combined technology, lifestyle, and customer engagement. Interactive activities, hands-on demonstrations, celebrity appearances, and live performances created a dynamic experience that attracted enthusiasts, families, and first-time visitors alike.

The event also featured a dedicated automotive aftermarket zone, bringing together leading providers of tires, lubricants, performance parts, accessories, car care products, and vehicle enhancement solutions. The expanded showcase underscored the growing role of the aftermarket sector in supporting vehicle ownership, maintenance, and personalization.

While PIMS 2026 was able to impress with 55,544 visitors over a period of four days, the Manila International Auto Show (MIAS) still holds the distinction of being the most attended auto show in the Philippines.

It should be noted that PIMS this year occurred just two months after MIAS, which is a first, instead of the usual September or October. Some brands told us that some customers were already able to purchase or reserve a vehicle last April during MIAS. In fact, MIAS claims they were able to attract 180,600 visitors two months ago.

As the Philippine automotive industry continues to evolve, the 10th Philippine International Motor Show demonstrated the power of collaboration among manufacturers, government stakeholders, industry partners, and consumers in driving innovation and expanding mobility solutions for Filipinos.