Earlier this month, the Land Transportation Franchising and Regulatory Board (LTFRB) issued a memo prohibiting all Public Utility Vehicle (PUV) drivers from vlogging while on duty.

Under Memorandum Circular No. 2026-050, filming videos, livestreaming, creating content, or interacting with social media while driving are all considered forms of distracted driving that violate Republic Act No. 10913, or the Anti-Distracted Driving Act. According to the agency, these activities endanger passengers, pedestrians, and other road users and violate the conditions of every Certificate of Public Convenience (CPC), which requires operators to provide safe and reliable public transport services.

Now, the LTFRB has made an example of the memo’s first violator.

The agency has issued a Show Cause Order (SCO) against the taxi operator after its driver was caught live-streaming on social media while transporting passengers.

According to LTFRB Chairman, Atty. Vigor Mendoza II, the driver’s actions are a direct violation of Memorandum Circular No. 2026-050.

“We made it clear to the PUV operators through our memorandum that we will not tolerate such action because it endangers the lives of not only the driver and the passengers but also other road users,” said Mendoza.

The memorandum was issued after the LTFRB observed a growing number of PUV drivers posting vlogs, creating content, and even conducting live streams while behind the wheel. In several instances, the agency noted that drivers were filming content despite having paying passengers onboard.

The SCO directs the taxi operator to explain within three days why its Certificate of Public Convenience should not be suspended or revoked. A hearing has also been set for July 21.

Drivers found violating the memorandum face a PHP 5,000 fine, while operators could face stiffer administrative penalties if they are found to have tolerated or failed to prevent the violation. Mendoza also warned that the LTFRB is actively monitoring social media platforms for similar cases and urged the public to report erring drivers.

With its first enforcement action now underway, the LTFRB makes it very clear that creating content can wait, and road safety must always come first.