Yesterday, we reported that Kia plans to have 1.1 million units of hybrid electric vehicles (HEVs) by 2030. These include launching 13 HEV models by 2030, including a body-on-frame pickup truck with HEV or extended-range EV (EREV) powertrains. Last but not least, the Korean automaker targets to have annual sales of 4.13 million units or 4.5% market share by 2030.

All well and good, but Kia will not only be relying on internal combustion and HEV models to achieve its goals. To complement this, Kia also announced to enhance its EV portfolio and competitiveness.

Kia aims to achieve annual EV sales of 1 million units and a 3.8% market share of the global EV market by 2030. To do this, the Korean automaker is focusing on three strategic pillars:

-Enhance EV product competitiveness

-Improve EV accessibility

-Strengthen EV supply chain

From having 11 EV models in 2026, Kia plans to expand its EV lineup to a total of 14 models by 2030. It will comprise two passenger vehicles, nine SUVs, and three Platform Beyond Vehicles (PBVs). Starting this year with the launch of the Kia EV2 and Syros EV, the company will continue to launch high‐volume EV models, alongside new offerings such as a C‐segment SUV EV and expanded PBV lineup, to broaden customer choice across key market segments.

Not only that, but Kia is also developing its next-generation EV platform to significantly enhance both product performance and cost-effectiveness. Key improvements will include:

-Up to 40% increase in battery capacity

-A 9% improvement in motor output

-Introduction of fifth-generation batteries, delivering up to 15% higher energy density.

Another aspect Kia wants to improve is making EVs more accessible. The brand is also priotirizing the expansion of the charging infrastructure through strategic partnerships with major charging alliances in key markets, including fast-charging networks.

Last but not least, Kia will strengthen its supply chain in order to ensure the availability of EVs through the years. Korea will serve as Kia’s global hub for EV development and production, manufacturing EVs across all vehicle segments for distribution to global markets. In particular, Kia will maximize production efficiency at its Gwangmyeong and Hwaseong EVO Plants, strengthening cost competitiveness for high‐volume EV models.

In addition, Kia will implement a localized production strategy aligned with regional demand and policy environments. This includes producing EV2 and EV4 in Europe, EV6 and EV9 in the U.S., and locally optimized EV models (Syros and Carens EV) for emerging markets in India, further enhancing supply chain resilience and market responsiveness.