Honda Motor Co., Ltd. has announced that it will adopt a new H mark with a refreshed design as the new symbol representing the Honda automobile business.

Since its first adoption in 1963 as a symbol to represent Honda automobiles, the H mark has always been used for Honda automobile products and business activities, while undergoing several design changes over the years.

The H mark design was refreshed in conjunction with the development of next-generation EVs, including the Honda 0 Series, which are being developed with the determination to “create new EVs from ‘zero’ by going back to the starting point of Honda as an automaker.”

Honda refreshed the H mark design to express its commitment to the transformation of the company as well as its corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements. The new design expression, like two outstretched hands, represents the commitment of Honda to augment the possibilities of mobility and sincerely serve the needs of the customers of the Honda automobile business.

The new H mark is scheduled to be applied to next-generation EVs and next-generation hybrid-electric (HEV) models starting with the models to be introduced to the market in 2027 and beyond.