Sojitz G Auto Philippines (SGAP), the exclusive Geely distributor in the Philippines, has announced the appointment of Naoyuki Takeda as its incoming president and CEO. Effective January 1, 2024. Takeda will assume the leadership of Geely in the Philippines from Yugo Kiyofuji who has been heading up the brand since April 1, 2022.

Takeda brings with him an extensive background and experience in the Philippine automotive industry, marking a pivotal moment in SGAP's journey in the country's fast-evolving automotive landscape. Takeda has been an integral part of the automotive sphere at Sojitz for quite a long time. As part of his recent assignment, he played a pivotal role at MMPC Auto Financial Services and JACCS Finance Philippines for over six years until 2022.

His comprehensive understanding of various facets of the automotive industry positions him as a seasoned expert capable of navigating the challenges and opportunities in the Philippine market.

Kiyofuji on the other hand is set to focus on other aspects of the auto business at the Sojitz Headquarters in Tokyo.

Mr. Will Wan, Regional Sales Director from Geely Automobile International Corporation (GAIC), headquartered in China, graced the SGAP office to extend a warm welcome to Naoyuki Takeda. This visit underscored Geely's commitment to strengthening its presence in the Philippines and fostering a strong partnership with SGAP under Takeda's leadership.

“Mr. Takeda’s appointment as president and CEO of SGAP marks an exciting new era for Geely in the Philippines. His wealth of experience and strategic vision will be key in realizing our aspiration to introduce exciting models tailored to fit the evolving Filipino auto market,” said Wan.

"I am honored to lead SGAP into this new era of growth and innovation. With the support of Geely Automobile International Corporation (GAIC) and our dedicated team, we look forward to introducing cutting-edge mobility solutions that will bring exceptional automotive experiences for the Filipinos while we will continue improving our customer service", said Naoyuki Takeda.