Mitsubishi Motors Philippines Corporation (MMPC) gained high-level recognition for its corporate communication initiatives, securing two awards at the recently concluded 22nd Philippine Quill Awards.

Organized by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill Awards is widely regarded as one of the country's most prestigious honors for business communication. The annual program celebrates companies and professionals who demonstrate strategic communication excellence, measurable business impact, and meaningful contributions to their stakeholders and surrounding communities.

MMPC earned top honors in two distinct categories for its strategic outreach programs.

The company's corporate social responsibility entry, titled "DRIVE: Developing Industry Vehicle Experts," received an Excellence Award under the Corporate Social Responsibility category. The winning initiative highlights MMPC's on-the-job training technician program, which focuses on technical skills development and provides a direct career pathway for automotive students seeking employment within the Mitsubishi dealership network.

In photo: (from left) Gov’t. Affairs Asst. Manager Alyanna Rollon, MMPC Gov’t. Affairs Advisor Nora Terrado, Mr. Miguel Lorenzo Vinarao as representative of the late Gov’t Affairs Vice President Victor Vinarao, MMPC Chairman Noriaki Hirakata, Corp. Division Executive Vice President Tomoyasu Moriya, Corp. PR Asst. Vice President Faye Marcelino and Gov’t. Affairs Manager Catherine Ofilada receiving the Philippine Quill Awards Merit Award Category 11: Government Relations Public Affairs Two Roads, One Destination: Paving the Way for Local HEV Manufacturing in the Philippines

Meanwhile, MMPC’s strategic government and public affairs campaign, "Two Roads, One Destination: Paving the Way for Local HEV Manufacturing in the Philippines," received a Merit Award under the Government and Public Affairs category. The entry detailed the stakeholder communication management that helped launch MMPC's local hybrid electric vehicle assembly operations, showcasing the company's efforts to align with local industrial policies and promote eco-friendly mobility.

According to MMPC, these recognitions reinforce its ongoing commitment to nurturing future automotive talent, building strong partnerships with government and industry stakeholders, and driving the long-term development of the Philippine automotive sector.