Isuzu Philippines Corporation (IPC) continues its nationwide promotion with the 2024 D-Max Mall Tour and 4x4 Action Playground at SM Cebu Seaside. This exciting event offers customers in the Visayas region an exclusive opportunity to view and test drive the latest edition of the Isuzu D-Max pickup.

The event officially kicked off last July 5 with a grand opening ceremony featuring a six-vehicle display of the refreshed D-MAX, showcasing its different variants tailored to meet the diverse needs of Cebuano customers. Actor/singer Rayver Cruz also joined the opening festivities treating Isuzu fans.

At the end of the program, two lucky D-Max customers participated in a formal turnover ceremony, receiving their vehicles from IPC president Tetsuya Fujita and IPC executive vice president Shojiro Sakoda. These customers reserved their units even before the official launch, eager to experience the new Isuzu D-Max.

A highlight of the three-day event was the Isuzu 4x4 Action Playground, designed to demonstrate the enhanced off-road and safety features of the D-Max. The thrilling test course includes the intimidating 4x4 hydraulic ramp, articulated ramps, side cambers, and a forward collision wall. These provided attendees with a hands-on experience of the D-Max's new and improved capabilities.

“Cebu is a very important market for Isuzu, which is why we intend to showcase the new D-Max here through actual product demonstrations so that our customers can truly experience the technological innovations we have integrated into this new model,” said Fujita.

Following the Cebu leg, the Isuzu D-Max Mall Tour and 4x4 Action Playground will move to SM Lanang Davao from July 26 to 28, 2024.