Honda Cars Philippines, Inc. (HCPI) is pleased to announce the appointment of its new president, Mr. Hidekazu Arai. He will replace Ms. Rie Miyake, who will assume a new post in Honda Motor Co., Ltd., effective April 1, 2026.

Mr. Arai brings nearly two decades of global leadership experience to the Philippines. Most recently, he served as Chief Administrator of the Business Planning Department at Honda’s global headquarters in Japan, following significant tenures at American Honda Motor Co., Inc. and the Saitama Factory.

With a strong background in business planning, finance, and electrification strategy, Mr. Arai is uniquely positioned to lead HCPI’s next chapter.

His leadership will focus on advancing Honda’s commitment to sustainable mobility and strengthening the brand’s presence in the Philippine market through refined business practices that ensure superior product value and outstanding customer service.

Mr. Arai succeeds the outgoing leadership, carrying forward Honda’s mission of providing joy and mobility to Filipino customers.