The Philippine automotive industry musical chairs continue as Franz Decloedt was announced as the new brand head for Chery Auto Philippines and Lynk & Co Philippines under the United Asia Automotive Group Inc. (UAAGI). This move signals a renewed focus and strategic direction for both brands, as UAAGI aims to solidify its presence in the increasingly competitive market.

Decloedt brings a wealth of experience and a proven track record of success in the automotive industry. His expertise in brand building, marketing, and sales in the industry makes him a valuable asset to UAAGI, and he is expected to play a crucial role in shaping the future of Chery and Lynk & Co brands in the Philippines.

This appointment comes at a time when both Chery and Lynk & Co are poised for growth. Chery, with its focus on value-for-money and technologically advanced vehicles, has been steadily gaining traction in the market. Lynk & Co, on the other hand, caters to a more premium segment with its stylish and feature-rich offerings. With Decloedt at the helm, both brands are expected to further expand their reach in their respective segments.

UAAGI's decision to bring Decloedt on board reflects its commitment to innovation and customer satisfaction. The company recognizes the evolving needs of Filipino car buyers and is constantly striving to provide them with the best possible products and services. With Decloedt's leadership and expertise, Chery and Lynk & Co are well-positioned to meet these demands and exceed customer expectations.

The appointment of Franz Decloedt as the new brand head for Chery and Lynk & Co is a significant development for UAAGI and the Philippine automotive industry as a whole. It signals a new era of growth and innovation for both brands, and it underscores UAAGI's commitment to providing Filipino car buyers with exceptional vehicles and experiences. As Decloedt takes the helm, the future looks bright for Chery and Lynk & Co in the Philippines.