Hariphil Asia Resources, Inc. (HARI), the official distributor of Chevrolet in the Philippines, continues to strengthen its presence in Northern Luzon with the official inauguration of Chevrolet Baguio.

The new Chevrolet dealership is now operating as a full 3S dealership under the Laus Auto Group and offers complete Sales, Service, and Spare Parts operations. This gives customers a more seamless and elevated ownership experience.

The dealership features a showroom designed to accommodate up to four display vehicle units, while its Aftersales - Service is equipped with three service bays capable of handling routine maintenance and repair requirements.

The inauguration was marked by a formal ribbon-cutting and blessing ceremony attended by Chevrolet executives led by Ms. Maria Fe Perez-Agudo, vice chairman, president & CEO of Hariphil Asia Resources, Inc. Joining her were Mr. Paul Tristan A. Laus, president of the Laus Group of Companies; Ms. Carisa A. Laus, vice president and Executive Director of the Laus Group of Companies; Mr. Alfie M. Adriano, EVP and Group COO of the Laus Group of Companies; Mr. Froilan G. Dytiangquin, Managing Director of Laus Auto Group; and Ms. Shiela D. Salita, Operations Group Head of Chevrolet Laus Auto Group.

Distinguished guests were also present and included Hon. Benjamin B. Magalong, Mayor of Baguio City; Atty. George S. Fukai III, Executive Assistant and representative of the Mayor of Tuba, Benguet; and Assistant Secretary Markus V. Lacanilao, Chief/Assistant Secretary of the Land Transportation Office (LTO) Central Office. Also in attendance was Mr. Anatolio Enderez, General Manager for Southeast Asia Sales Operations, General Motors.

The inauguration represented a significant milestone in Chevrolet’s continued growth strategy in Northern Luzon, reinforcing the brand’s commitment to enhancing accessibility, customer experience, and long-term mobility solutions for motorists in Baguio and neighboring provinces.

“With the inauguration of Chevrolet Baguio, we are further strengthening Chevrolet’s presence in Northern Luzon while reaffirming our commitment to delivering a more accessible, elevated, and customer-centric ownership experience for the region. This expansion reflects our continued commitment to operational excellence, service reliability, and building long-term customer confidence through a stronger and more responsive dealership network,” said Maria Fe Perez-Agudo, vice chairman, president, and CEO of HARI.

Chevrolet Baguio operates from Monday to Friday, 8:30 AM to 5:30 PM, and on Saturdays from 8:30 AM to 5:00 PM. The dealership is located at 125 Marcos Highway, Barangay Poblacion, Tuba, Benguet.

Customers may visit Chevrolet Baguio to explore the latest Chevrolet vehicle lineup, schedule service appointments, and access genuine Chevrolet spare parts and aftersales support.