In recognition of all the efforts exerted by their dealers in putting more and more satisfied customers behind the wheel of Chery vehicles and in providing excellent after-sales service, United Asia Automotive Group Inc. (UAAGI), the exclusive Philippine distributor of Chery automobiles, held the Chery GRIT Awards at the ACEA Beach Resort in Subic.

Now in its fifth year, the Chery GRIT Awards is UAAGI’s premier annual event dedicated to honoring the resilience, dedication, and outstanding performance of Chery’s fast-growing nationwide dealership network.

The ceremony celebrates excellence across all aspects of operations, presenting awards for top achievements in vehicle sales, after-sales service, parts availability, and customer satisfaction. It distinguishes both individual high-flyers and cohesive teams who have successfully driven growth across Chery’s diverse product segments.

Ultimately, the event highlights the unyielding "grit" required to maintain high industry standards and raise the bar of excellence among dealerships, culminating in the presentation of the prestigious Dealer of the Year Award.

“The Chery GRIT Awards recognize the true advocates of excellence, achievement, and ultimately, the success of Chery—our hardworking dealers,” UAAGI Chairman Rommel Sytin shared. “Our Chery dealers have consistently displayed the ability to not just survive, but to thrive, in a highly competitive industry. This is not just an award, but a hard-fought victory amidst a highly competitive, nationwide network of top-performing dealerships,” Sytin added.

Nominees and winners of the GRIT Awards reflect the health and robustness of the Chery dealership network, powering the brand to be able to readily serve customers with world-class vehicles and strong after-sales support.

The Chery GRIT Awards bestow the much-coveted Dealer of the Year Award (DOYA) for Sales and for Service, as well as Individual Awards for Sales and Service for the various Chery models for both NCR and Provincial categories. In all, a total of 18 awards were handed out. 

“On this special night, Chery recognizes our dealers’ collective efforts towards fulfilling our commitment to providing world-class vehicles and outstanding customer service,” Chery Auto Philippines Brand Head Franz Decloedt said.

Chery Alabang was recognized as the Dealer of the Year for the GRIT Awards 2025. This year marks Chery Alabang’s fifth consecutive year of being recognized for its outstanding performance. The award was received by Mr. Mark Chiongbian, Dealer Principal of Frontier Automotive Marilao Corporation.

"I would like to express my appreciation to our Chery team and our partners at United Asia Automotive Group Inc. What began as a group of colleagues has grown into a close-knit family working tirelessly each day in the pursuit of excellence," Chery Alabang Dealer Principal Mark Chiongbian said.

Chery Auto Philippines likewise recognized its top-performing dealers with the following major awards:

Group Sales Awards

1. Top Retail Sales (NCR) – Chery Alabang
2. Top Retail Sales (Luzon) – Chery Marilao
3. Top Retail Sales (Visayas-Mindanao) – Chery Gensan

Group Aftersales Awards

1. Best in Service (NCR / Luzon) – Chery Alabang
2. Best in Service (Visayas-Mindanao) – Chery Iloilo
3. Best in Parts (NCR / Luzon) – Chery Alabang
4. Best in Parts (Visayas-Mindanao) – Chery Iloilo
5. Best in Customer Service Satisfaction Index (NCR / Luzon) – Chery Alabang
6. Best in Customer Service Satisfaction Index (Visayas-Mindanao) – Chery Gensan
7. Best in Sales Satisfaction Index (NCR / Luzon) – Chery Alabang
8. Best in Sales Satisfaction Index (Visayas-Mindanao) – Chery Iloilo

Group Marketing Award

Digital Marketing Breakthrough Award (Overall) – Chery Iloilo

“We congratulate all our tireless Chery dealers for their dedication and hard work. We truly appreciate them for consistently providing world-class products and service to our customers,” Sytin added.

“Our dealership network is an invaluable part of our milestones and achievements here in the Philippines. Their sustained efforts and dedication help drive us at Chery Auto Philippines to bring the brand to even greater heights,” Decloedt concluded.

Chery dealers represent the front line in pushing the company’s tagline, “Love Your Journey,” which shifts the focus from just the vehicle to a complete holistic experience for the car owner. It suggests that driving a Chery isn't just about transportation; it's about enjoying your daily life and the path you are on. It positions the car as a partner in the user's personal growth or "journey" into the bright future that lies ahead.