Leading provider of paint protection film (PPF) and automotive surface protection solutions, XPEL, has officially unveiled its flagship store in San Juan on June 8, 2025, solidifying its commitment to the Philippine market. The new facility, located at GF09 Eton Square, 425 Ortigas Avenue, San Juan City, promises to deliver the brand's renowned premium services and products to a wider clientele in Metro Manila.

The opening of the San Juan flagship store marks a significant milestone for HART International, the official distributor of XPEL in the Philippines. The new studio aims to provide a dedicated hub for enthusiasts and vehicle owners seeking top-tier protection for their investments. The store is poised to showcase XPEL's comprehensive range of offerings, including its signature ULTIMATE PLUS™ Paint Protection Film, which is celebrated for its self-healing properties and superior clarity, as well as its PRIME™ Automotive Window Tint and FUSION PLUS™ Ceramic Coating.

The grand opening was personally attended by San Juan City Mayor Francis Zamora, who expressed his gratitude to HART International for choosing the progressive city as the location for XPEL’s flagship studio.

“The establishment of this flagship studio underscores XPEL's growing footprint in the automotive aftermarket industry in the Philippines. We have been actively expanding our network of accredited installers across the country, with locations in key areas in Metro Manila, Luzon, Visayas, and Mindanao,” said Mr. Renault Tan, president of HART International.

The new flagship store is expected to serve as a central point for training and support for XPEL's growing network of certified installers, ensuring consistent quality and expertise in the application of their advanced protective solutions. Car owners in and around San Juan can now directly experience the benefits of XPEL's cutting-edge technology and unparalleled craftsmanship, helping them maintain the pristine appearance and resale value of their vehicles for years to come.