Toyota Motor Philippines (TMP) recently honored its top-performing dealers and outstanding individual achievers for their 2025 results at the Toyota Dealer Conference and Toyota Outstanding Performers in Sales and Service (TOPS) Awards. The event brought together dealer heads nationwide to recognize their efforts made in sales, service, customer satisfaction, and overall operations.

The annual event reviews Toyota’s 2025 year in performance while recognizing the teams who keep showrooms running, service bays full, and customers coming back. On the other hand, TOPS Awards upholds high standards across the dealer network, with benchmarks spanning sales results, service quality, customer experience, and operational discipline, making it one of the network’s most anticipated programs.

The major winners of 2025 include the following:

Toyota Marilao Bulacan Inc. - Champion in the Large Business Division (1^st and 2^nd runner-ups are Toyota San Fernando Inc. and Toyota Otis Inc., respectively)

Toyota Nueva Ecija Inc. – Champion in the Medium Business Division (1^st and 2^nd runner-ups are Toyota Isabela Inc. and Toyota Dagupan City Inc.)

Toyota Subic Inc. - Champion in the Small Business Division (1^st and 2^nd runner-ups are Toyota Plaridel, Bulacan, and Toyota Tarlac City, respectively)

“Let us continue to create happiness and mobility for all. As one Toyota, let us continue to be the number one in the hearts, minds, and homes of every Filipino,” said TMP Chairman Alfred V. Ty.

Also getting recognition are Toyota Batangas City Inc. and Toyota Tarlac City. The former was awarded the President's Customer Satisfaction (CS) Cup of Excellence Award after it achieved the highest levels of customer satisfaction by providing exceptional care, trust, and service.

Meanwhile, the latter garnered the President's Value Chain Award for providing exceptional value for customers by integrating products & services into one seamless Toyota ownership experience.

Last but not least, TMP also recognized Team Toyota Philippines’ Marketing Professionals (MPs) and Service Advisors (SAs) under the Toyota Outstanding Performers in Sales and Service (TOPS) program for their contributions to the company’s 2025 performance in sales and after-sales.

These include:

Joan R. Barcia of Toyota North EDSA Inc. - TOPS Finest Marketing Professional of the Year

Arnold R. Agbay of Toyota Shaw Inc. - TOPS Finest General Job Service Advisor of the Year

Gemibert E. Dimaunahan of Toyota Batangas Inc. - TOPS Finest Body & Paint Service Advisor of the Year

“Creating ever better cars is our DNA. But our mission goes beyond that: to evolve Toyota’s role in the lives of our customers. As Global Chairman Akio shared at the recent Japan Mobility Show, creating ever better cars, we are evolving—from providing Mobility for All to enabling Mobility for each unique customer,” said TMP president Masando Hashimoto.

Carrying this shared commitment forward, TMP reinforces its shared goal with dealers: to continuously raise standards, strengthen partnerships, and bring mobility and happiness to more Filipino customers nationwide.

“We are in a long-distance race. One marked by market shifts, digital disruption, economic cycles, EV transitions, supply chain challenges, and ever-rising customer expectations. Let us run our race with confidence, with conviction, with integrity. And may future generations of Toyota leaders look back at us as part of that great cloud of witnesses,” shared Jimmy Yaokasin, Toyota Dealers Association of the Philippines (TDAP) president.