Suzuki Philippines inaugurated its Business Operations Simulation Facility on April 16, 2026, at Don Bosco College Canlubang, marking a joint effort to provide students with hands-on exposure to dealership operations in an academic setting.

Don Bosco College, known for its Salesian approach to education, offers programs including Technical Vocational Education and Training (TVET), with automotive courses focused on building practical skills and industry-ready competencies.

From L-R: Yukio Sato (SPH GM for Aftersales Service and Marine); Takuya Nakajima (SPH Spare Parts Sales Manager); Catherine Magtibay (SPH GM for Finance and Administration); Atty. Gio Gomez (TESDA Executive Director); Norminio Mojica (SPH Managing Director); Koichiro Hirao (SPH President); Fr. Jeffrey Mangubat, SDB (President and Rector); Fr. Jun Innoncencio, SDB (TESDA Board Member); Reynaldo Lorenzo (Sr. TESDA Specialist); Jennifer Silao (Dean of Don Bosco College Canlubang); and Rommel Cabanela (Group Head, MC Dealer Training Group).

During the launch, Suzuki Philippines president Koichiro Hirao formally turned over the facility’s authorization to Fr. Jeffrey Mangubat, highlighting the shared goal of preparing students for careers in the automotive industry.

The facility is designed to replicate real-world dealership operations, covering key areas such as sales, aftersales, and customer service. It allows students to experience the full workflow, from customer interaction and service consultation to diagnostics, repair, parts handling, and post-service support through guided and scenario-based training.

Suzuki Philippines said the initiative bridges classroom learning with real-world application, helping develop graduates with strong technical skills, professionalism, and a customer-focused mindset.