Hongqi Philippines has welcomed a new member to its family. Serving as the brand's newest ambassador is none other than actress and former Binibining Pilipinas International, Alice Dixson.

With over thirty years in the entertainment industry, Alice Dixson’s timelessness and aura encapsulate Hongqi’s legacy of opulence. As one of Asia’s oldest luxury vehicle manufacturers and guided by the creative vision of Giles Taylor, former Design Director of Rolls-Royce, Hongqi’s modern lineup reflects a seamless fusion of heritage and contemporary luxury, where tradition meets innovation in every curve and detail.

When asked about what drew her to join Hongqi, Dixson said that it was Hongqi’s bold vision and eagerness to embrace individual experiences that resonated with her.

“Hongqi always looks to challenge the status quo and push for excellence in everything they do. Their vision, 'I Decide What Drives Me,' isn’t just a motto; each drive has become a statement of your individuality. For me, what drives me is my passion and my courage, and that’s why I drive Hongqi,” said Dixson.

In addition, Dixson highlighted how the experience of a Hongqi vehicle is like no other. As an actress, model, mom, and now, Hongqi’s latest brand ambassador, Dixson says that she was wholly impressed at the brand’s ability to balance style, performance, safety, and comfort, without compromising on sustainability and environmental responsibility.

“I’ve been considering switching to an electric vehicle for a while now, and Hongqi was already one of my top choices. Even before they reached out, I was already familiar with the brand and impressed by what I learned—it consistently stood out as one of the best in the market. That’s why being part of the Hongqi family now feels like such a natural fit. I’m proud to represent a brand that delivers not just premium driving experiences, but also champions sustainable and environmentally responsible mobility,” added Dixson.

As for Hongqi Philippines, the marque shares similar sentiments to Dixson and believes this collaboration reflects Hongqi’s commitment to excellence.

"Alice’s exquisite taste, adventurous spirit, and values make her the perfect advocate to show the world what Hongqi is all about. And with that, we're excited to officially have Alice, whose name and style speak for themselves, be the face of Hongqi as it drives into the future," said Rashid Delgado, Hongqi PH and EVOxTerra president & TDG Co-CEO.

Marking the dawn of a new era for Hongqi Philippines, the brand unveils its latest ad featuring Alice and its all-new electric models—the E-H7 and E-HS7. The video is now live on Hongqi Philippines’ official Facebook and Instagram pages.

Customers who wish to try out Hongqi's models can visit the showrooms located in BGC, Alabang, Manila Bay, and Quezon City. They can also visit Hongqi’s official website at www.hongqi.ph to learn more.